In this section, we shall publish articles seen in the Press. We shall ignore the more sensationalist articles, as well as those "skewed' in their reporting.

We shall try to give readers a acurate and more balanced view.

For example, a colleague of ours tells us this story as at Feb 2009:

" I set my business up with 2 staff in 2001. My gross turnover in 2001 and 2002 was around USD $900,000 each year. Between 2003-2008 we exploded with growth, as we started dealing with China and India.amongst other countries.  We went from 2 employees in 2001 to 10  by 2008, with turnover going up to over USD 9 million a year.

So here is the thing. I was interviewed in January (2009) by the --------- who asked how much my business was affected by the  financial crisis.

I told them the above story, and that we were seeing a  downturn now, and that because of that we were letting go of 4 people, but putting it in context, I said, we will still do  around $5 million this year (2009) which is still double what we did in 2006, when we were truly celebrating! Just a few short years ago we were celebrating getting to the incredible figure (for us) of $2.5  million a year! The problem with us business owners ( and shareholders) is that they want, (and have gotten used to) "year on year growth," at high rates over the last few years.


This is what was reported in the paper:

"More indication of the global slump continuing  as  XXX  Company lets staff go, and sales plummet by  50%"


"Reading that, if you didnt know us, you would be thinking "they are in trouble and this crisis is BAD, BAD  BAD!"

But think about it. When I opened my business in in 2001, in my wildest dreams I could only dream  to be doing $5 million dollars a year . This gives my self and family an incredible lifestyle, and enables me to employ and pay well a number of people.

So whilst the headline was FACTUALLY correct, what ALSO is factually correct is this:

"Business  good for  XXX Company as turnover is still  up by over 50% on 2006 figures, and staffing levels remain high"

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When reading the news stories, check the dates and also we caution all readers when scanning the actual papers to also seek the story behind the story!