A
specter is haunting the world—the return of capitalism. Over
the past six months, politicians, businessmen and pundits have been
convinced that we are in the midst of a crisis of capitalism that will
require a massive transformation and years of pain to fix. Nothing will
ever be the same again. "Another ideological god has failed," the dean
of financial commentators, Martin Wolf, wrote in the Financial
Times. Companies will
"fundamentally reset" the way they work, said the CEO of General
Electric, Jeffrey Immelt. "Capitalism will be different," said Treasury
Secretary Timothy Geithner.
No
economic system ever remains unchanged, of course, and certainly not
after a deep financial collapse and a broad global recession. But over
the past few months, even though we've had an imperfect stimulus
package, nationalized no banks and undergone no grand reinvention of
capitalism, the sense of panic seems to be easing. Perhaps this is a
mirage—or perhaps the measures taken by states around the
world, chiefly the U.S. government, have restored normalcy. Every
expert has a critique of specific policies, but over time we might see
that faced with the decision to underreact or overreact, most
governments chose the latter. That choice might produce new problems in
due course—a topic for another essay—but it appears
to have averted a systemic breakdown.
There
is still a long road ahead. There will be many more bankruptcies. Banks
will have to slowly earn their way out of their problems or die.
Consumers will save more before they start spending again. Mountains of
debt will have to be reduced. American capitalism is being rebalanced,
reregulated and thus restored. In doing so it will have to face up to
long-neglected problems, if this is to lead to a true recovery, not
just a brief reprieve.
Many
experts are convinced that the situation cannot improve yet because
their own sweeping solutions to the problem have not been implemented.
Most of us want to see more punishment inflicted, particularly on
America's bankers. Deep down we all have a Puritan belief that unless
they suffer a good dose of pain, they will not truly repent. In fact,
there has been much pain, especially in the financial industry, where
tens of thousands of jobs, at all levels, have been lost. But
fundamentally, markets are not about morality. They are large, complex
systems, and if things get stable enough, they move on.
Consider
our track record over the past 20 years, starting with the stock-market
crash of 1987, when on Oct. 19 the Dow Jones lost 23 percent, the
largest one-day loss in its history. The legendary economist John
Kenneth Galbraith wrote that he just hoped that the coming recession
wouldn't prove as painful as the Great Depression. It turned out to be
a blip on the way to an even bigger, longer boom. Then there was the
1997 East Asian crisis, during the depths of which Paul Krugman wrote
in a Fortune
cover essay, "Never in the course of economic events—not even
in the early years of the Depression—has so large a part of
the world economy experienced so devastating a fall from grace." He
went on to argue that if Asian countries did not adopt his radical
strategy—currency controls—"we could be looking
at?.?.?.?the kind of slump that 60 years ago devastated societies,
destabilized governments, and eventually led to war." Only one Asian
country instituted currency controls, and partial ones at that. All
rebounded within two years.
Each
crisis convinced observers that it signaled the end of some new,
dangerous feature of the economic landscape. But often that novelty
accelerated in the years that followed. The 1987 crash was said to be
the product of computer trading, which has, of course, expanded
dramatically since then. The East Asian crisis was meant to end the
happy talk about "emerging markets," which are now at the center of
world growth. The collapse of Long-Term Capital Management in
1998—which then–Treasury secretary Robert Rubin
described as "the worst financial crisis in 50 years"—was
meant to be the end of hedge funds, which then massively expanded. The
technology bubble's bursting in 2000 was supposed to put an end to the
dreams of oddball Internet startups. Goodbye, Pets.com; hello, Twitter.
Now we hear that this crisis is the end of derivatives. Let's see.
Robert Shiller, one of the few who predicted this crash almost
exactly—and the dotcom bust as well—argues that in
fact we need more
derivatives to make markets more stable.
A
few years from now, strange as it may sound, we might all find that we
are hungry for more capitalism, not less. An economic crisis slows
growth, and when countries need growth, they turn to markets. After the
Mexican and East Asian currency crises—which were far more
painful in those countries than the current downturn has been in
America—we saw the pace of market-oriented reform speed up.
If, in the years ahead, the American consumer remains reluctant to
spend, if federal and state governments groan under their debt loads,
if government-owned companies remain expensive burdens, then
private-sector activity will become the only path to create jobs. The
simple truth is that with all its flaws, capitalism remains the most
productive economic engine we have yet invented. Like Churchill's line
about democracy, it is the worst of all economic systems, except for
the others. Its chief vindication today has come halfway across the
world, in countries like China and India, which have been able to grow
and pull hundreds of millions of people out of poverty by supporting
markets and free trade. Last month India held elections during the
worst of this crisis. Its powerful left-wing parties campaigned against
liberalization and got their worst drubbing at the polls in 40 years.
Capitalism
means growth, but also instability. The system is dynamic and
inherently prone to crashes that cause great damage along the way. For
about 90 years, we have been trying to regulate the system to stabilize
it while still preserving its energy. We are at the start of another
set of these efforts. In undertaking them, it is important to keep in
mind what exactly went wrong. What we are experiencing is not a crisis
of capitalism. It is a crisis of finance, of democracy, of
globalization and ultimately of ethics.
"Capitalism
messed up," the British tycoon Martin Sorrell wrote recently, "or, to
be more precise, capitalists did." Actually, that's not true. Finance
screwed up, or to be more precise, financiers did. In June 2007, when
the financial crisis began, Coca-Cola, PepsiCo, IBM, Nike, Wal-Mart and
Microsoft were all running their companies with strong balance sheets
and sensible business models. Major American corporations were highly
profitable, and they were spending prudently, holding on to cash to
build a cushion for a downturn. For that reason, many of them have been
able to weather the storm remarkably well. Finance and anything
finance-related—like real estate—is another story.
Finance
has a history of messing up, from the Dutch tulip bubble in 1637 to
now. The proximate causes of these busts have been varied, but follow a
strikingly similar path. In calm times, political stability, economic
growth and technological innovation all encourage an atmosphere of easy
money and new forms of credit. Cheap credit causes greed,
miscalculation and eventually ruin. President Martin Van Buren
described the economic crisis of 1837 in Britain and America thusly:
"Two nations, the most commercial in the world, enjoying but recently
the highest degree of apparent prosperity and maintaining with each
other the closest relations, are suddenly?.?.?.?plunged into a state of
embarrassment and distress. In both countries we have witnessed the
same [expansion] of paper money and other facilities of credit; the
same spirit of speculation,the same overwhelming catastrophe."
Obama could put that on his teleprompter today.
Many
of the regulatory reforms that people in government are talking about
now seem sensible and smart. Banks that are too large to fail should
also be too large be leveraged at 30 to 1. The incentives for
executives within banks are skewed toward reckless risk-taking with
other people's money. ("Heads they win, tails they break even," is how
Barney Frank describes the current setup.) Derivatives need to be
better controlled. To call banks casinos, as is often done, is actually
unfair to casinos, which are required to hold certain levels of capital
because they must be able to cash in a customer's chips. Banks have not
been required to do that for their key derivatives contract, credit
default swaps.
Yet
at the same time, we should proceed cautiously on massive new
regulations. Many rules put in place in the 1930s still look smart; the
problem is that over the past 15 years they were dismantled, or
conscious decisions were made not to update them. Keep in mind that the
one advanced industrial country where the banking system has weathered
the storm superbly is Canada, which just kept the old rules in place,
requiring banks to hold higher amounts of capital to offset their
liabilities and to maintain lower levels of leverage. A few simple
safeguards, and the whole system survived a massive storm.
The
simplest safeguard American regulators have had, of course, is the
interest rate on credit. In responding to almost every crisis in the
past 15 years, former Fed chairman Alan Greenspan always had the same
solution: cut rates and ease up on money. In 1998, when Long-Term
Capital Management collapsed, he suddenly and dramatically slashed
rates, even though the economy was roaring along at 6 percent growth.
In late 1999, buying into fears about Y2K, he swamped the markets with
liquidity. (One effect: between November 1998 and February 2000, when
rates finally rose, the NASDAQ jumped almost 250 percent, increasing in
value by more than $3 trillion.) And finally, when the technology
bubble burst and 9/11 hit, Greenspan again lowered rates and kept them
low, this time inflating a massive housing bubble.
Greenspan
behaved like most American political leaders over the past two
decades—he chose the easy way out of a hard situation.
William McChesney Martin, the great Fed chairman of the 1950s and
1960s, once said that his job was to take the punch bowl away just as
the party had begun. No one wants to do that in America
anymore—not the Fed chairman, not the regulators, not
Congress and not the president.
Government
actions should be "countercyclical"—that is, they should work
to slow down growth. So, in boom times, the Fed would raise rates and
require banks to have higher capital and lower leverage. Fannie Mae and
Freddie Mac would start worrying about too much easy credit, raise
standards for loans and disqualify buyers unlikely to be able to afford
houses. Banks would be urged to slow down the supply of credit cards
and other credit instruments. In fact, this is exactly how the
governments of China and India behaved in 2007, when their economies
were booming. At the peak, consumption in India actually declined as a
percentage of GDP.
In
the United States, the opposite happened: consumption surged from 67
percent to 73 percent of GDP. Presidents and congressmen extolled the
virtues of homeownership for everyone. Congress pushed Fannie Mae and
Freddie Mac to extend more loans. Regulators eased up on banks, and the
Fed kept rates low. And the public cheered this pandering at every step.
Since
Ronald Reagan's presidency, Americans have consumed more than we
produced and have made up the difference by borrowing. This is true of
individuals but, far more dangerously, of governments at every level.
Government debt in America, especially when entitlements and state
pension commitments are included, is terrifying. And yet no one has
tried seriously to close the gap, which can be done only by (1) raising
taxes or (2) cutting expenditures. Any sensible proposal will have to
feature both prominently.
This
is the disease of modern democracy: the system cannot impose any
short-term pain for long-term gain. For 20 years, most serious
structural problems—Social Security, health care,
immigration—have been kicked down the road. And while the
problem is acute in America, Europe and Japan face many of the same
difficulties. Right now, the U.S. government's boldness is laudable,
but it is being bold in spending money. In a few years, when the bills
come due, and Congress must enact major spending cuts as well as raise
taxes (and not just on the rich), that's when we will see if things
have changed.
In
reality, the problem goes well beyond Washington. It also goes beyond
bad bankers, lax regulators and pandering politicians. The global
financial system has been crashing more frequently over the past 30
years than in any comparable period in history. On the face of it, this
suggests that we're screwing up, when in fact what is happening is more
complex. The problems that have developed over the past decades are not
simply the products of failures. They could as easily be described as
the products of success.
Here's
why we got to where we are. Since the late 1980s, the world has been
moving toward a extraordinary degree of political stability. The end of
the Cold War has ushered in a period with no major military competition
among the world's great powers—something virtually
unprecedented in modern history. It has meant the winding down of most
of the proxy and civil wars, insurgencies and guerrilla actions that
dotted the Cold War landscape. Even given the bloodshed in places like
Iraq, Afghanistan and Somalia, the number of people dying as a result
of political violence of any kind has dropped steeply over the past
three decades.
Then
there is the end of inflation. In the 1970s, dozens of countries
suffered hyperinflation, which destroyed the middle class, destabilized
societies and led to political upheaval. Since then, central banks have
become very good at taming the monster, and by 2007 the number of
countries with high inflation had dwindled to a handful. Only one,
Zimbabwe, had hyperinflation.
Add
to this the information and Internet revolutions, and you have a series
of historical changes that have produced a single global system, far
more integrated and faster-moving than ever before. The results speak
for themselves. Over the past quarter century, the global economy has
doubled every 10 years, going from $31 trillion in 1999 to $62 trillion
in 2008. Recessions have become tamer than ever before, averaging eight
months rather than two years. More than 400 million people across Asia
have been lifted out of poverty. Between 2003 and 2007, average income
worldwide grew at a faster rate (3.1 percent) than in any previous
period in recorded human history. In 2006 and 2007—the peak
years of the boom—124 countries around the world grew at 4
percent a year or more, about four times as many as 25 years earlier.
Many
of these countries had more cash than they knew what to do with. China
sits on a war chest of more than $2 trillion, while eight other
emerging-market nations have reserves of more than $100 billion.
They've all looked to the safest investment they could
imagine—U.S. government debt. In buying so much debt, they
drove down the interest rate Washington had to offer, which in turn
made credit in America cheap. So the effect of all this money sloshing
around the world was to subsidize Americans in their favorite activity:
shopping. But it affected other Western countries as well, from Spain
to Ireland, where consumers and governments loaded themselves up with
debt.
Good
times always make people complacent. As the cost of capital sank over
the past few years, people became increasingly foolish. The world
economy had become the equivalent of a race car—faster and
more complex than any vehicle anyone had ever seen. But it turned out
that no one had driven a car like this before, and no one really knew
how. So it crashed.
The
real problem is that we're still driving this car. The global economy
remains highly complex, interconnected and im-balanced. The Chinese
still pile up surpluses and need to put them somewhere. Washington and
Beijing will have to work hard to slowly stabilize their mutual
dependence so that the system is not being set up for another crash.
More
broadly, the fundamental crisis we face is of globalization itself. We
have globalized the economies of nations. Trade, travel and tourism are
bringing people together. Technology has created worldwide supply
chains, companies and customers. But our politics remains resolutely
national. This tension is at the heart of the many crashes of this
era—a mismatch between interconnected economies that are
producing global problems but no matching political process that can
effect global solutions. Without better international coordination,
there will be more crashes, and eventually there may be a retreat from
globalization toward the safety—and slow growth—of
protected national economies.
Throughout
this essay, I have avoided treating this economic crisis as a grand
morality play—a war between good and evil in which demon
bankers destroyed all that is good and true about our socie-ties.
Complex historical events can rarely be reduced to something so simple.
But we are suffering from a moral crisis, too, one that may lie at the
heart of our problems.
Most
of what happened over the past decade across the world was legal.
Bankers did what they were allowed to do under the law. Politicians did
what they thought the system asked of them. Bureaucrats were not
exchanging cash for favors. But very few people acted responsibly,
honorably or nobly (the very word sounds odd today). This might sound
like a small point, but it is not. No system—capitalism,
socialism, whatever—can work without a sense of ethics and
values at its core. No matter what reforms we put in place, without
common sense, judgment and an ethical standard, they will prove
inadequate. We will never know where the next bubble will form, what
the next innovations will look like and where excesses will build up.
But we can ask that people steer themselves and their institutions with
a greater reliance on a moral compass.
One
of the great shifts taking place in American society has been away from
the old guild system of self-regulation. Once upon a time, law,
medicine and accounting viewed themselves as private-sector
participants with public responsibilities. Lawyers are still called
"officers of the court." And historically they acted with that sense of
stewardship in mind, thinking of what was appropriate for the whole
system and not simply for their firm. That meant advising their clients
against time-consuming litigation or mindless mergers. Elihu Root, a
leader of the New York bar in the late 19th century, once said, "About
half the practice of a decent lawyer consists in telling would-be
clients that they are damned fools and should stop."
It's
not just the law that has changed; so have all the professions. Ever
since the 1930s, accountants have been given a unique trust. "Who
audits you?" asked Sen. Alben Barkley during a 1933 committee hearing.
"Our conscience," replied Arthur Carter, the head of a large accounting
firm. But by 2002 The Wall
Street Journal was describing a
different world, in which accountants had gone from "watchdogs to
lapdogs," telling clients whatever they wanted to hear. Bankers
similarly once saw themselves as being stewards of capital, responsible
to their many constituents and embodying trust. But over the past few
decades, they too became obsessed with profits and the short term,
uncertain about their own future and that of their company. The most
recent example of this phenomenon has been at the rating agencies,
which were generating fees that were too lucrative to be exacting in
their judgments about their clients' products.
None
of this has happened because businesspeople have suddenly become more
immoral. It is part of the opening up and growing competitiveness of
the business world. Many of the old banks and law firms operated as
monopolies or cartels. They could afford to take the long view. They
were also run by a WASP elite secure in its privilege. The members of
today's meritocratic elite are more anxious and insecure. They know
that they are being judged quarter by quarter.
The
failure of self-regulation over the past 20 years—in
investment banking, accounting, rating agencies—has led
inevitably to the rise of greater government regulation. This marks an
important change in the Anglo-American world, away from informal rules
often enforced by private actors toward the more formal bureaucratic
system common in continental Europe. Perhaps the state should not set
the pay of the private sector. But surely CEOs should exercise some
judgment about their own compensation, and tie it far more closely to
the long-term health of the company. It will still be possible to get
very rich—Warren Buffett, after all, draws a salary of only
$100,000.
There's
a need for greater self-regulation not simply on Wall Street but also
on Pennsylvania Avenue. We get exercised about the immorality of
politicians when they're caught in sex scandals. Meanwhile they triple
the national debt, enrich their lobbyist friends and write tax
loopholes for specific corporations—all perfectly
legal—and we regard this as normal. The revolving door
between Washington government offices and lobbying firms is so
lucrative and so established that anyone pointing out that it
is—at base—institutionalized corruption is
seen as baying at the moon. Not everything is written down, and not
everything that is legally permissible is ethical. Who was the last
ex-president to refuse to take a vast donation for his library from a
foreign government that he had helped when in office?
We are in the midst of a
vast crisis, and there is enough blame to go around and many fixes to
make, from the international system to national governments to private
firms. But at heart, there needs to be a deeper fix within all of us, a
simple gut check. If it doesn't feel right, we shouldn't be doing it.
That's not going to restore growth or mend globalization or save
capitalism, but it might be a small start to
sanity.